It’s quicker
As the title says, WhatsApp is a powerful instant messaging app which involves less to no efforts to get your message out to your target audience. Imagine how many times you tried that Email Marketing strategy or the social media strategy or some other ways of marketing your business? With WhatsApp you can directly start interacting with your target customers using this simple mobile app which is already installed in their cell phones. We know that gone are those days when people use to wear watches in majority. But, times have changed and everyone atleast have one cell phone that they can’t live without. And they are online on their cell phones. You as a marketer can reach out instantly. Getting their attention with your marketing messages using WhatsApp. You can instantly feel them with your marketing messages which allows them to revert back to you more often.
If you have been thinking that text messaging is dead. Then, let us tell you one thing. Text messaging is NOT dead. SMS messaging surely has been dead. Either we adapt where our customers & prospects are. Or we let our competitors do it.
Similar to social media websites where you can produce engaging content and use text, images, audio & video content. WhastApp also allows you to engage with your audience using text messaging, images, videos and even ability to share vCard & GPS Locations. And this tool cannot be ignored if you call yourself a smart marketer.
And unlike Social Networking sites, efforts for creating content on WhatsApp is much more easy, less expensive and gives you the guarantee that the users who get your message on WhatsApp will atleast read once, and further engage.
Recently an article got published by Economic Times where they interviewed several store managers & brand managers selling high-end luxury brands such as Cartier, Armani and Diesel in India stating that these brands have started utilizing WhatsApp marketing in order to promote there offers & promotions and the likely hood of consumers buying their products increases by 80% if they are active on WhatsApp.
Do you still need more reasons for not using WhatsApp as a major tool at your disposal for marketing?